My Bio


Björn Bayard – Profile

Björn is a visionary entrepreneur and founder. He is always looking at customer challenges and how to turn those challenges into a product and thereby leveraging solutions to the mass market. In 1997 he build one of the first PIM (Product Information Management) / MDM (Master Data Management) solutions. Today more then 7,500 companies are using this technology to manage their product information. 

Today Björn is running his own Consulting business, helping customers in the areas of product information management (PIM), master data management (MDM) and Data Quality Management (DQM). You can find his business website here: http://www.bayard-consulting.com.

Personal Information



Name
Björn Bayard
Address
Clarenbachstr. 6
50931 Cologne
Germany


Mobil
+49 151 18002683
E-Mail


Nationality
German


Date of birth
18/12/1969




Work experience


09/2011 - today

Owner of
Bayard Consulting
Supporting Customers in the areas of MDM, PIM and Data Quality Management

  • MDM Program Management
  • MDM Project Management
  • MDM Implementation
  • Data Quality Management


 08/2009 - 12/2011
Executive Director (and authorized representative) New Business Development & Operational Excellence at
SA2 Worldsync GmbH
·         Implemented new business unit „Business Consulting“ with the focus how to introduce MDM in Retail Companies. First customers include REWE (German retailer), PRAKTIKER (German DIY retailer), AEON (Japanese retailer), Delhaize America (US retailer).
·         Developed and implemented new consulting and service oriented Business Strategy for US. First customer is Novation (Healthcare GPO in US).
·         Developed and implemented global Go-to Market strategy to enter Healthcare Market.
·         Responsible for the global Business Strategy of SA2 Worldsync.
·         Responsible for SA2 group product strategy which comprises GDS (Global Data Synchronisation), PIM (Product Information Management and Master Data Management) and EDI (Electronic Data Interchange).
·         Responsible for Technology Partnerships (eg. with SAP)
·         Responsible for Marketing
·         Responsible for Operational Integration with sister companies SA2 Retail AG, SA2 Exchange GmbH and Imperia

 08/2008 – 07/2009
Director Business Strategy at
SA2 Worldsync GmbH
·         Developed and executed Business Strategy for new SA2 Worldsync GmbH which has been merged from SINFOS GmbH (German GDS company) and the GDS business of Agentrics (US based Supply Chain Software & Service company). The business strategy comprised also involvement of products and services of the mother company PIRONET NDH.
·         Developed and executed Product Strategy for new product offering.
·         Responsible for product management & development of new GDSN datapool platform. The new GDSN datapool platform is based on the SA2/Pironet NDH’s PIM platform which is actually the former Cataloom PIM technology.
The project also included management of migration of all active GDS customers (> 400) from the Agentrics platform to the new GDSN datapool platform.
·         Responsible for all involvements into standardization process at GS1.
·         Responsible for Marketing.
 04/2005-08/2008
Director Productmanagement at
SINFOS GmbH (later SA2 Worldsync GmbH)
·         Developed and executed Product Strategy for SINFOS. Key elements were to rebuild the SINFOS datapool on the basis of the PIRONET NDH PIM technology. Develop and introduce a Web-Interface for suppliers to maintain their Product Information online via the Internet. Establish connectivity from the proprietary (in the sense only standardized in some European communities) SINFOS datapool to the Global Data Synchronization Network (GDSN).
The project also included the migration of all customers (> 2.000) from the old SINFOS datapool to the new platform.
·         Responsible for Standardization in the European SINFOS community.
·         Responsible for Product Marketing.
01/2005-08/2008
(this was parallel to the engagement within SINFOS GmbH. SINFOS was a subsidiary of PIRONET NDH AG)
Head of PIM at
PIRONET NDH AG
·         Developed and executed the Product Strategy for the pirobase PIM product of PIRONET NDH.
·         Responsible for Product Development.
·         Responsible for Professional Services. Customers comprised companies like Kyocera, BASF, Siemens Medical or Metro. Additionally SINFOS was a very important customer because we were building the whole datapool on the base of this PIM technology.
·         Responsible for Product Marketing.
01/1997-12/2004
CEO and Founder at
Cataloom AG
·         Cataloom AG was developing and marketing a PIM technology.
·         Cataloom AG was sold to PIRONET NDH AG by the end of 2004.
·         Cataloom AG was funded with Venture Capital, 80% owned by Björn Bayard.
·         Customers of Cataloom AG comprised Emaro (Marketplace which was a Joint Venture of SAP and Deutsche Bank), Deutsche Bank, Deutsche Bahn, Siemens Medical, AXA, BASF, and others.
04/1994-12/1996
Founder at
BBSD (today bee GmbH)
·         BBSD was developing individual software projects for mid-size companies on Linux systems.
·         BBSD was first to develop Linux based X-Terminals (as joint effort with the German magazine iX).
·         Responsible for project management and software development.
01/1993-05/1994
Project Manager and Developer at
Dialogs Software GmbH
·         Responsible for project management and software develpment.
·         Projects comprised TCP/IP-Protocol stack via MODACOM, secure file transfer applications, etc.
·         Customers were Telekom and Siemens
06/1988-12/1992
(this started during my school times)
Developer and Project Manager at
Software Ley GmbH
·         Software Ley was a software company doing individual software projects for mid-size companies.
·         Later on Software Ley developed the Workflow system Cosa which was acquired by BAAN.
·         I participated in individual software projects as a developer and later on also as a project manager and also in the beginning in the development of the workflow system Cosa.


Education and training



10/1993-10/1996
University of Dortmund – Computer Science
·         Diploma Thesis: “Konzeption einer objektorientierten Erweiterung der Designsprache und des Werkzeugs OPUS“ (see http://ls10-www.cs.uni-dortmund.de/index.php?id=146).  
·         Did not complete the Diploma (only participated in 2 of 4 exams) due to workload of founding Cataloom AG.
10/1989-09/1993
RWTH Aachen – Computer Science
·         Intermediate Diploma
 07/1980-08/1989
 Geschwister Scholl Gymnasium Pulheim
·         Abitur grade: 1.3




Personal skills and competences



Mother tongue
German


Other languages
English
  • Reading skills: very good
  • Writing skills: very good
  • Verbal skills: very good


Social skills and competences
·         Used to work in multicultural environments
·         High ability to build and motivate a team
·         Strong leadership
·         Used to work on senior management level


Organisational skills and competences
·         Strong skills in building an organization
·         Strong project management skills


Technical skills and competences
·         Very creative thinker
·         Solution oriented
·         Experienced in the consultative selling approach
·         Very high knowledge in state of the art technology regarding software development, enterprise architecture and  master data management
·         Good communication and presentation skills